As I’ve mentioned in previous posts I spend a fair amount of time at the Lincoln Park Binny’s, I’ve also touched on how great their beer manager is and how rare it is to see 
somebody at a chain store really care about their product. I’m not comfortable harping on a chain like this but frankly the selection is amazing, look at the picture above! Those are each a different beer!
At this point I’m sure most of you are wondering why I get so excited about this. Well, the truth is I grew up in Florida, home of the most ridiculous bottling laws you’ve ever seen (now gone). From what I’ve heard Budweiser and their distributors had such a stranglehold on that state they only allowed beer in 12oz, 16oz and 32oz bottles to be sold. They basically banned most foreign beer and what small amount of craft brewers that where around back then. This being said there were a couple small places, like the home brewers shop, where you could get good beer. Unfortunately most of it had been sitting in a warehouse so long it had a nice patina and a layer of dust on it. To put it in perspective, early on we would get excited about last years Anchor Christmas Beer. So when I moved up here a couple years back it was like entering a Toys R Us for the first time, minus the creepy old guy in the corner with a trench coat.
As I’m sure most of you noticed beer has become the new wine. Not sure how I feel about this. On one hand we have an incredible selection of beers and restaurants opening that cater to beer drinkers. On the other hand we have a proliferation of “beer snobs”. Don’t get me wrong they have always been around, the difference was these “geeks” were friendly, unpretentious and approachable. The new guard of snobs has brought the stuffy, unfriendly and boring wine scene and taken the proverbial dump all over the beer world. When I’m sitting in a bar I don’t need to hear about the “hop profile” and “balance” from the douche in a coat and tie (or Sigma Chi winter formal shirt) sitting next to me.
Ok, ok….I know I’m being very general here. There are amazing people in both the beer and wine scene who truly care about their passion. The point I’m trying to make, if I even have one, is that I’m getting a little sick of everything becoming co-opted by the masses. Kinda like when mass media picked up on the Ska scene (for the 3rd time) in the early 2000’s. But what is the upside to this? Just like the Ska incident, when this all boils over and fades from fashion we will be left with nothing but the cream of the crop of brewers for all of us die hards to enjoy. Is it arrogant of me to think this way? Yep, sure is. What the hell do you expect?! Look at the industry I work in!
I’m sure a bunch of you are rolling your eyes right now, but wait!!! It gets better!
Buzz word #2; Charcuterie. Please stop. Please stop talking about bacon. Please stop putting it on your menu if it doesn’t belong there. This falls under the same dilemma of beer. There are a select few people in this town doing cured/smoked meats very well. I won’t name them for fear they might get raided by the Chicago food gestapo, but I’m sure you can guess who I’m talking about. The other ones who are flooding their menu with “in house” made sausages and other nonsense need to stop. I’ve had the unfortunate privilege of tasting these and frankly I would rather see a blank space on your menu.
Ok, quick aside. Let me interrupt my rant by saying that I am not claiming I am any better at curing. Frankly I f#*king suck at it. Most of what I make is not fit for consumption and what is usually doesn’t taste all that great. Point being, I’m learning. This is a craft, and not an easy one at that. Very few people actually learn this stuff from the old guard, almost all us are self taught. This is the point that gets lost in the fog of food fashion. You wouldn’t put a steak that tasted like shoe leather on your menu if you were unsure how to properly cook it, so why do you put something 10 times more complex on there without hammering out the details? Hmmmm?
I guess all we can do is sit back and let people either learn the right way to do things or watch them fail in a blaze of mediocrity. Please don’t let it be the latter.